The second advert of the USD300 million ad campaign launched by Microsoft, featuring Bill Gates and Seinfeld, appears to be much more relevant than the previous one.
Unlike the fist ad of the campaign that left people guessing about Microsoft’s intentions behind the ad, the second TV commercial - which is almost four minutes and 30 seconds long - attempts to connect to the real people.
The message of the commercial was recapitulated well in the end by Seinfeld, when Gates asked Seinfeld the reason for their living in suburbia, in response to which, Seinfeld said, “You’re living in some kind of moon house hovering over Seattle like the mothership; I’ve got so many cars, I get stuck in my own traffic. We need to connect with real people.”
The ad speaks about how Microsoft changed the lives of the people with Bill Gates taking the credit of connecting millions of people across the globe and Seinfeld asks about the future as, “What next? A frog an email? A goldfish with a website? An amoeba with a blog?”, and Gates agrees to it by saying “a little robot”.
The ad apparently seems to be an attempt from the software giant to establish an emotional bond with the normal folk.