US Department of Justice May Investigate Contentious Google/Yahoo Advertising Deal

The controversial Google-Yahoo ad revenue sharing deal will surely get a nod from the US Department of Justice (DOJ), but only after the authority places some checks on it; an analyst predicted.

Christa Quarles, MD Thomas Weisel Partners speculated that the Justice Department wouldn’t simply allow Yahoo to run Google’s ads on its wish and would certainly employ some checks on the type and number of Google adverts it can show on its web pages.

In a statement Quarles said, “The DOJ will put some caps on how much Yahoo can move over to Google.”

Earlier, Google and Yahoo have struck an ad-revenue sharing deal, scheduled to start this October and the deal is under review for antitrust concerns by the US Justice Department.

According to the deal, Google will place its ads alongside Yahoo’s search results and the latter will get a share of the revenues earned from it.

Antitrust advocates have opposed this deal on the grounds that it violates the US antitrust laws, and any such deal would result in search market monopoly.