Telefonica-owned O2 could soon join the growing number of mobile phone manufacturers offering laptops with wireless broadband packages in a bid to attract potential customers with an exclusive deal with Apple.
According to Mobiletoday, O2 is in discussion with the Cupertino-based company to offer subsidised Apple laptops with its fixed line and wireless broadband modules.
O2 is currently having a £20 fixed+mobile broadband offer and getting Apple to join in could potentially place the mobile phone network in a unique position; that of being the only Mac-friendly telco companies in town.
The Apple brand has long been considered as a premium and O2 seems keen to capitalise on this and although a spokesperson denied that O2 is pursuing such a plan, this would make perfect economic sense as it would allow Apple to make further inroads.
PC World is offering up to GBP 450 discount for its laptops and even if Apple's cheapest laptop currently retails at £699, O2 could potentially offer an even bigger discount
And we could even see free Macbooks should Apple launch cheaper laptops in the near future.