Sony Ericsson has come up with an exciting contest to celebrate the launch of its smartphone Xperia X1 that will essentially requires people to follow the adventures of Johnny X; a alternative reality character who flaunts an Xperia X1.
In order to win the contest one would need to answer questions related to episodes of Johnny X as he moves through from one adventure to another.
The marketing campaign associated with the launch of Xperia X1 seems to be picking up speed and by the looks of it Wolfstar, the agency promoting its online communications has been rather successful in creating a buzz around the launch.
However one must note that the Xperia X1 does pack in quite a punch that justifies the excitement surrounding its launch.
To start with it comes with a stylish three inch touch screen, a powerful processor and extensive connectivity options that includes EDGE,HSPDA, Bluetooth and wireless Lan to name a few.
In addition the X1 comes with 400MB of internal memory and boasts of an expandable memory space of 32 gigabytes along with 3.3 megapixel camera.