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Samsung Drops Price of NC10 Netbook Prior To Launch To Fend Off Rivals

Samsung has decided to drop the price of it’s yet to be released NC10 netbook in an attempt to align its pricing favourably against competition.

The Intel Atom based NC10 is now going to cost GBP 299 excluding VAT; a significant drop from its earlier quoted price of GBP 329.

The NC10 comes loaded with a 1.6GHz Intel Atom processor, a 10.2 inch LED backlit display along with a choice of 512 Mb of 1 GB RAM.

Expressing the rationale behind this decision, Dinesh Chand, product manger of Samsung notebooks mentioned “This decision was made to reflect the current trend in the mobile computing market and our commitment to ensuring Samsung resellers are in the best position possible to supply customers with the highest-quality product possible at a competitive and attractive price”

This drop in price of NC10 hints at a broader trend of an emerging price war in the netbook market with Dell’s Mini 9 and Toshiba’s NB100 both slated to be priced below the GBP 300 mark.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.