Samsung Drops Price of NC10 Netbook Prior To Launch To Fend Off Rivals

Samsung has decided to drop the price of it’s yet to be released NC10 netbook in an attempt to align its pricing favourably against competition.

The Intel Atom based NC10 is now going to cost GBP 299 excluding VAT; a significant drop from its earlier quoted price of GBP 329.

The NC10 comes loaded with a 1.6GHz Intel Atom processor, a 10.2 inch LED backlit display along with a choice of 512 Mb of 1 GB RAM.

Expressing the rationale behind this decision, Dinesh Chand, product manger of Samsung notebooks mentioned “This decision was made to reflect the current trend in the mobile computing market and our commitment to ensuring Samsung resellers are in the best position possible to supply customers with the highest-quality product possible at a competitive and attractive price”

This drop in price of NC10 hints at a broader trend of an emerging price war in the netbook market with Dell’s Mini 9 and Toshiba’s NB100 both slated to be priced below the GBP 300 mark.