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Microsoft To Attract More Traffic To Live Search Using Tickets, Perks and Cashbacks

In its quest to find some breathing space in the search engine market, Microsoft has come up with new offerings to lure web searchers.

The software giant has now come up with Live Search SearchPerks scheme that let the users earn points for using various Microsoft’s services and products; however, we’ve already seen Live Search Cashback scheme from the company that paid some cash back to the customers for buying products online using Microsoft’s search engine hardly making an impact.

The users will earn “tickets” every time they use services from Microsoft, for instance, each live search will give one ticket to the user; furthermore, tickets can only be earned when the user use Internet Explorer for browsing services.

The scheme is scheduled to start from November 1, allows a single user to earn up to 25 tickets per day with an incentive of 500 tickets during the sign up process.

These tickets will later redeem for all sorts of gifts in form of music downloads, LCD screen notebooks, air tickets and much more.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.