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US DoJ Will Scrutinise Google-Yahoo Advert Partnership

Senator Herb Kohl has expressed his concerns over the contentious Google-Yahoo ad revenue sharing deal and urged US Justice Department to continuously monitor the deal, even if the deal eventually gets department’s nod.

In a letter to US Justice Department, the Senator wrote, “Should the amount of the advertising outsourced by Yahoo to Google grows significantly, we know the threat to competition will also increase.”

In addition, Kohl also urged the department to interfere in case the department sees that Google is dominating the market as a result of the agreement.

Earlier in June, Google and Yahoo inked an ad revenue sharing deal that allows the former to place its ads alongside the search results from the latter.

The deal sparked concerns among the online advertisers that resulted into the formation of a subcommittee from US Justice Department to review the agreement for antitrust issues.

Google and Yahoo together hold a whopping 80 percent share in search market and the proposed deal may result into the market dominance of the two.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.