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Apple "Brick" Laptop: It's All About The Manufacturing Process

Rumours mills about Apple’s new announcement, scheduled for 14 October, are buzzing hard, and this time it’s not about the product but it’s largely about the manufacturing process.

According to recent claims made by 9to5mac, the casing of the new Macbooks from Apple will be carved out of one solid mass of aluminium, code named “brick”.

Previously, the term “brick” was appeared on 9to5mac on its 10 September post, when the website purported that the new update of the Macbook range would see new laptops, tagged Brick.

The manufacturing process involves cutting out the heavy mass of aluminium with the help of lasers and jets of water to slice out sturdy casing for new Macbook, the website added.

The new product designs could precisely be linked to what Apple CFO Peter Oppenheimer has termed as “product transition”, in company’s July earning conference, which talks about reduction in profit margins to smash its rivals.

The process will help the company in significantly bringing down the cost of its Macbook range significantly, 9to5mac added.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.