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Interview: Q&A Response from Matthes Derdack, Derdack MD

1. Matthes, let's start off with an overview of Derdack and what is your role?

Derdack is an independent software vendor offering mobile messaging platforms and notification workflow software. Derdack’s premium products provide clients with unsurpassed service innovation and business continuity. Derdack is recognized for its intuitive yet inspiring software products and has customers in over 50 countries worldwide.

I am the co-founder and co-owner of Derdack which was established in 1999 and currently hold the position of Managing Director. I am responsible for the vision and strategic direction of the company. Over the last nine years, the company has grown from a Euro 180k to a Euro 1,500k business, which has been achieved without external funding.

My background is in software design and programming, and using these skills, I drive the development of the company’s range of products which have now been adopted by many large international companies including BMW, Microsoft, Siemens, Daimler Chrysler and the Swedish Government.

2. What is your most popular product and why is it so?

We have two products – a mobile messaging platform and software for automated notification workflows. The first, message master xsp, has a larger installation base but is focused on mobile network operators and service providers. However, our second product, message master Enterprise Alert, is catching up quite quickly. Targeting the majority of mid-to-large size companies worldwide it has a much bigger potential customer base.

3. How do you envision Derdack’s future in the next few years? What's next for your existing and potential customers?

Next year we will introduce a completely new generation of our mobile messaging platform. Our objective is to combine the latest mobile messaging technology with an exceptional user interface. It will put the full power and complexity of the messaging engine at the users’ fingertips. Building and managing complex mobile messaging applications will become as intuitive as creating graphics on your PC.

4. What technology, service or product has impressed you the most in the past few months?

There are a couple of things including Apple’s iPhone 3G, the rise of cloud computing but also inventions in other areas like the European Large Hadron Collider (LHC) at CERN. But I am also very impressed with our own new product, message master® Enterprise Alert and especially how customers embrace its concept.

5. What philosophy rules the way you work at Derdack?

We are passionate about software and mobile communication and constantly look for innovation in our field, trying to push boundaries. On the other hand we work in a conservative way, commercially and with relationships built on trustworthiness and our ability to deliver results for our customers.

6. What are the most sought-after features when it comes to mobile messaging?

I think there is still a lot of work to do on seamless integration of mobile messaging into other business applications. Mobile messaging has become a commodity in peer-to-peer communication. It is now increasingly used in automated application-to-person scenarios. And I personally like location-based services but although the technology is there, smart and intuitive applications are still missing.

7. Are you more of an iPhone, Blackberry, S60 or Windows Mobile person and Why?

I like the iPhone. It is simply a masterpiece of design and above all – usability. Nothing comes close to it at the very moment. It is one of the most intuitive gadgets I’ve ever come across.

8. What company do you consider to be the most influential in the world of mobile platforms and why?

The field of mobile platforms is a very specific one and there are only a few players, so, hopefully one day Derdack will be recognised as being the most influential company in the this field. If we are talking about mobile communication, I would definitely include Nokia and Apple.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.