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After Youtube Click to Buy, Google To Launch Adsense For Games

Google has initiated beta testing for its AdSense advertising platform for games and is initially inviting established game publishers to test the service.

Analysts had long anticipated such a move from Google since its acquisition of Adscape Media; an in-game advertising company in March last year.

Elaborating the features of the new offering Ryan Hayward, the product marketing manager at Google Ads mentioned "As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenues".

In addition he noted that game publishers will have a great deal of flexibility of where they plan to place the ads and cited interstitial frames just before the start of a game and when one crosses a level as possible options.

Currently Google is offering this service to large publishers who receive a bulk of their traffic from U.S or U.K and have at least 500,000 game plays per day; however it does plan to open it up to smaller players at a later stage.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.