Google has initiated beta testing for its AdSense advertising platform for games and is initially inviting established game publishers to test the service.
Analysts had long anticipated such a move from Google since its acquisition of Adscape Media; an in-game advertising company in March last year.
Elaborating the features of the new offering Ryan Hayward, the product marketing manager at Google Ads mentioned "As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenues".
In addition he noted that game publishers will have a great deal of flexibility of where they plan to place the ads and cited interstitial frames just before the start of a game and when one crosses a level as possible options.
Currently Google is offering this service to large publishers who receive a bulk of their traffic from U.S or U.K and have at least 500,000 game plays per day; however it does plan to open it up to smaller players at a later stage.