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After Games and Youtube, Google Introduces Ads for Google Maps

Google has initiated testing of ads on Google Maps with text based ads that display links to relevant and localised search results.

The move to introduce ads into Google Maps comes in close succession of Google introducing ads for online games and click to buy buttons on YouTube.

With stocks prices of Google falling rapidly in last two weeks, it seems the company is going all out to tap into every conceivable platform that it can find to monetize its content.

Placing ads on Google Maps definitely makes for good business sense as the site today boasts of a huge traffic flow and according to comScore had more than thirteen million unique visitors in the month of August 2008.

Currently most ads that are been displayed on Google Maps do not necessarily point to a location on the map and instead takes you out of Google Maps to an advertisers website.

However few relevant advertisements have icons on the actual map and such ads do have the potential of becoming a big draw with advertisers.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.