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Microsoft "Real PC" Ad Campaign Used X-factor as Launch Pad

Microsoft is all set to unveil a new series of ads which will focus on underlying the relevance of Windows to business professionals and consumers.

The Real PC campaign will focus in allaying common misconceptions related to Windows and will try to take on Apple’s “I’m a Mac, I’m a PC” ad campaign by depicting the company’s rich customer base across the globe.

Incidentally Microsoft had cancelled its much hyped campaign with Jerry Seinfeld in US last month owing to a tepid response.

However this time around the software giant is attempting to directly relate the PC users with its largest ever ad campaign in UK, by inviting them to share their own “I’m a PC moments”, which will be published on windows.co.uk; further, the company will also record video messages of Windows users that will be shown all across UK.

Expressing the underlying behind this campaign, Rob Reilly the executive director at the ad agency Crispin Porter + Bogusky said that "This is where we set the record straight, shatter the stereotype and show who the real PCs are".

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.