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More Like TV : Youtube Offers Full Episodes With Ads In

YouTube has started offering full length episodes of some television shows on its website which are likely to include advertising during the show.

The move made by YouTube which primarily has small videos in its extensive collection indicates a growing acceptance amongst internet users of watching longer videos online.

Incidentally, YouTube had just last week added a “theatre view” option which was intended for playing large video files.

Youtube's owner, Google has been under pressure to generate more revenues from YouTube and the decision to include full length episodes will allow it to place mid-roll advertising in its video along with already existing practise of placing ads before and after the video.

Expressing the reasoning behind placing mid-roll ads, a statement released by company mentioned “As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows”

Currently however these full length videos are available inside US only, though the company is expected to make it available for an international audience at a later date.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.