A survey published by Entertainment Media Research highlights a new reality in the fight against online music piracy - more and more users are now turning to legal downloading services rather than getting their music fix from illegal sources (P2P or otherwise).
One of the main points of the Digital Music Survey 2008 - - is that almost three quarters of music pirates would stop to download if told to do so by their Internet Service Providers (ed: that might be a bit too optimistic or a classic example of "trying to fit the mould").
The survey did not say how many of the 1,500 UK consumers surveyed were actual pirates and around half of those questioned went to legal music websites like 7Digital or iTunes or with ad-supported music services (like Last.fm or we7).
Worryingly (at least for the music industry), nearly six out of 10 those aged between 13 and 17 admitted to download music illegally although if schemes such as Nokia's "Comes With Music" comes to fruition.
Entertainment Media Research CEO, Russell Hart, commented on the study saying that "It is quite evident that an ISP-led strategy has bite, because illegal downloaders are fairly convinced that ISPs are currently monitoring their activities and are more likely to act against them than the courts."
And that's might be one avenue to be explored by the music industry as 61 percent of those surveyed said they believe that their activities are being monitored (and if Phorm becomes a reality, that number will surely rise).
The survey, which was published back on the 25th of September, did not provide a clearer picture regarding the popularity of online streaming services like Last.fm or Myspace.