Asus is preparing a direct attack on Apple with its classy and stylish Asus EEE Top otherwise known as the Asus EEE TV which combines a 15.6-inch touchscreen with a built-in computer.
Available on Preorder from Clove for £399.99, Asus has had to cut corners to keep prices that low. So apart from the smallish screen with single touch functionality, you get an Intel Atom 230 processor running at 1.6GHz, 1GB memory and a 160GB hard disk drive.
There's no optical drive to boot from but users will appreciate the fact that it has a built in microphone, webcam, six USB ports, integrated WiFi and speakers plus Windows XP Home SP3.
This is no replacement for your lounge telly but by the looks of it, should Asus decide to come up with an upmarket version of the EEE Top, Apple could have some serious competition for its iMac range, ironically, from one of its own major manufacturers.
Play.com has confirmed that the product is due to be released on the 20th of November, just in time for Christmas.
In related news, the Taiwanese manufacturer will expand the EEE range to include motherboards (and possibly other components) according to Taiwan News outlet, Digitimes, possibly in an attempt to capitalise on the halo effect of the EEE brand.
Could this mean that Asus could launch MP3 players or Portable Media Players under the EEE umbrella soon?