The king is dead, long live the king; the first comment on Microsoft's official Vista News blog says it all as the world's biggest software developer announced that it would keep Windows 7 as the official name of the next Operating System to come out of Redmond.
Writing on Winodws Vista Blog, Mike Nash, corporate vice president of Windows Product Management, said that the choice was all about simplicity.
In his own words, "Simply put, this is the seventh release of Windows, so therefore 'Windows 7' just makes sense", adding that this is the seventh version of Windows - although observers were quick to point out that there were actually 11 versions of Windows since its launch in 1985.
Nash said that the company chose not go with any date-related names or with any aspirational names (such as XP or Vista - as they meant nothing really); perhaps more meaningfully, choosing Windows 7 as the official name of the successor of Vista is a sign that Microsoft is returning back to basics, refocusing its effort on promoting Windows, rather than the mumbo-jumbo of all-singing, all-dancing Vista.
It surely isn't a coincidence that 7 is the first time since Windows 3.11 that Windows gets a number rather than a year.
Microsoft will provide developers with a "pre-beta developer-only release" of Windows 7 at the forthcoming Professional Developers Conference (PDC) and Windows Hardware Engineering Conference (WinHEC) which will take place on the 27th of October and the 5th of November respectively.
The final version of Windows 7 is widely expected to be released in the second half of 2009 or, as to put it in marketing lingo, as the market demands. Windows 7 will be an enhancement over Vista and is based on the Windows Server 2008 kernel.
In these times of thrift, the days when choosing a name that could cost millions (Intel's Pentium name is the most famous example) are well over it seems.