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Apple Charges Customers Up to £800 Extra For New Macbooks When Compared To Windows Laptops

Apple has just updated its whole range of Macbooks with the aluminium Brick models likely to create the most buzz on the market.

However, Steve Jobs has also decided to up the price of its entry level white Apple Macbook from £699 to £719, a sure sign that the company is uber confident during those troubled times

We've carried out our own research in the wake of Apple's new releases and found out that prospective buyers will be paying nearly £800 more to get the MacOSX and Apple's trademark stylish treatments (backlit keyboard et al); given the current economic conditions, going Apple might not be beneficial to your bank account.

And before Apple fanboys start sending us hatemails and death threats, we've tried to match the Macbooks with whatever laptops were readily available on the market with the nearest specification.

So, how much are you paying for Apple's Style...

The Apple Macbook 13-inch has a 2.4GHz Intel Core 2 Duo Processor, 2GB DDR3 memory, a 250GB SATA Drive, an integrated Nvidia 9400M graphics chipset, a Slot-in DVD writer and a few more bits and bobs. The price you can expect to pay for it would be £1149

On the other hand, the Dell Vostro 1310 business oriented laptop offers the same configuration with 3GB memory and a lesser Geforce 8400M GS graphics module. The price you will pay, before any discounts is £680.

The next on the list is the Macbook Pro 15-inch laptop which costs a whopping £1399. It comes with a 2.4GHz Intel Core 2 Duo, 2GB DDR3 memory, a 250GB SATA Drive, an integrated Nvidia 9400M graphics chipset + 256MB 9600GT dedicated graphics card, a Slot-in DVD writer and a few more things.

A cheaper option is Asustek's relatively stylish G1SN-AK014C (opens in new tab) laptop. As for the above, it shares the same subsystem (processor and hard disk drive) but adds an additional GB worth of memory, a lesser Nvidia 9500M GS with 512MB memory but makes up with a 1680x1050 15.4-inch LCD display. The laptop on sale at Asuslaptop also comes with a free optical mouse and a free carry case. The price? £729.68.

Price delta is £669.32, an incredible 92 percent premium on the Asus price.

The last laptop on test is the 17-inch Macbook pro which sells for an eye-watering £1949. For this price you get a 2.5GHz Intel Core 2 Duo flanked by 4GB memory, a gargantuan 320GB hard disk drive and a stunning 17-inch 1920x1200 LED-backlit display. The 17-inch Macbook Pro also comes with a Geforce 8600M GT video.

The cheaper option available is the Asustek G71V (opens in new tab) laptop which is the Taiwanese company's ultimate gaming machine and is available for sale at IT247 for £1152.68. This Gamers laptop not only packs a slightly more powerful CPU, but also comes with two 250GB hard disk drives, Bluray disk player, a Geforce 9700M GS video card plus an 17-inch 1920x1200 pixel screen as well.

The Macbook Pro costs an additional £792.32, that's a stonking 69 percent extra

Since the competition has yet to come up with a true competitor to the superb MacBook Air, we've not included it in this short report. In conclusion, it is obvious that Apple is charging a hefty premium for its brand and for the overall halo that surrounds the company.

If you still want to buy Apple branded laptops, it will cost you less to fly to the US and get them in New York. Otherwise, you could get them from the Apple Refurbished Store.


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Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.