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BT Halves Price of Wi-Fi Tariff In Bid To Grab Mobile Broadband Marketshare

In an attempt to add subscribers to its Openzone services, UK’s major landline operator BT has slashed its Wi-Fi charges by up to 50 percent as per its new price structure.

In addition, BT has also added almost 2,500 hotspots across Europe, with an aim of connecting 50,000 places overseas and over 100,000 locations across UK and Ireland.

The new monthly tariffs would start as low as GBP5 for general users and it would go up to GBP28 for business users.

BT has signed a deal with Swisscom Hospitality Services to provide connectivity in more than 223,000 rooms at around 2000 hotels across Europe and UK, including NH Hotels and Hilton Hotels in Continental Europe.

Furthermore, through Comfone’s WeRoam, and WLAN roaming hub, BT is also offering 418 new hotspots in France using METEOR Networks.

Quoting the soaring use of broadband connectivity while on the move, Chris Bruce, BT Openzone’s General Manager said, “We’ve listened to our customers and not only have we simplified our tariffs but we’ve added more values and places to connect.”

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.