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Google Feels Ad Revenue Pinch, Says Yes To Gambling Adverts

Google has announced that it will be accepting gambling-related adverts as from the 17th of October, which means that from tomorrow, gambling adverts may appear in their Google search results, Youtube or any Google powered websites but not on Google Content Network.

The search engine giant has lift the ban on all UK-based traffic and according to Brandrepublic, all UK companies that are registered with the body governing the gambling sector will be able to display text-ads to users in United Kingdom.

Other firms in the European Union which are duly registered in their respective territories may target web users in the UK and will carry an automatic non-family safe tag which means that the ads will be blocked should the NFS functionality be enabled.

Google - whose Motto is don't be evil - has an advertising cover ban on products such as miracle cures, anabolic steroids, some alcohol products, porn (but no pornography) and prostitution (or escorts) but does allow these contents to be shown in its Search Engine Results Page.

It will be interesting to see whether the Google will relax over advertising restrictions in the next few months in a bid to beat the credit crunch. Analysts expect Google to cash in on the booming gambling culture in the UK and rake in in excess of GBP 300 million a year.

Unlike Google, both Microsoft and Yahoo do accept advertising for gambling. does not accept gambling ads.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.