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iPhone App Maker Sues Carling Maker Over iPint Virtual Beer Software

iPhone app developer Hottrix has a filed a lawsuit, worth GBP7.1 million, against Molson Coors Brewing and Beattie McGuinness Bungay for copying its “iBeer” application for creating their own “iPint”.

Steve Sheraton from Hottrix, the original creator of the application, alleged that the brewing company has illicitly lifted his idea of iBeer for promoting its Carling brand of beer.

The lawsuit states that Beattie McGuinness Bungay approached Hottrix for licensing its iBeer and accelerometer application that makes the virtual beer looks real when it is being drunk from the tip of the phone.

Hottrix refused the proposal, after which the ad agency developed its own iPint, with the help of Sweden based Illusion Labs.

The filing further stated that the simulated iPint application has affected the popularity of iBeer 2.0, as the users could apparently enjoy the same application through the advert, without actually paying USD2.99 for the iBeer application.

In addition, Sheraton also claimed that iPint had a whopping 600,000 downloads worldwide, all of which have “significantly impair the downloading of the iBeer content” and hence he is asking for a compensation worth USD12.5 million for the lost profits.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.