Google has undertaken a comprehensive revamp of its popular start page, commonly known as iGoogle with an aim of providing a better experience to its users and monetising the platform.
The updated iGoogle start page incorporates a striking new design which includes a larger canvas mode and a dynamic user interface which can incorporate both traditional and boxy widgets.
In addition this move brings in a host of improvements for users; for example they can access Gmail from their iGoogle page while earlier they could only have a preview.
With this revamp Google is essentially attempting to give more space to applications on the start page thereby giving an opportunity to developers to earn more from their widgets which were earlier restricted due to a limited size.
Google had always perceived the Google Gadgets, the embedded small applications on the iGoogle page, as an advertising tool and the revamp is a move to make such widget more appealing to advertisers.