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iGoogle Paves The Way For Better Widget Integration

Google has undertaken a comprehensive revamp of its popular start page, commonly known as iGoogle with an aim of providing a better experience to its users and monetising the platform.

The updated iGoogle start page incorporates a striking new design which includes a larger canvas mode and a dynamic user interface which can incorporate both traditional and boxy widgets.

In addition this move brings in a host of improvements for users; for example they can access Gmail from their iGoogle page while earlier they could only have a preview.

With this revamp Google is essentially attempting to give more space to applications on the start page thereby giving an opportunity to developers to earn more from their widgets which were earlier restricted due to a limited size.

Google had always perceived the Google Gadgets, the embedded small applications on the iGoogle page, as an advertising tool and the revamp is a move to make such widget more appealing to advertisers.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.