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Tomtom and Navteq Collaborate on Satnav-on-Steroids Project

Crashproof vehicles could be one step nearer if the partnership between Satnav Specialist Tomtom and Nokia-owned mapping firm Navteq is successful, as both created a Joint Venture called the Advanced Driver Assistance Systems (ADAS).

ADAS is not only meant to be a yellow-page like Satnav service advising people where to dine or sleep while on the road, which could turn out to be a welcomed competition (or a precious partner) for Advertising giant Google.

But it could also helps drivers to save money by telling them when to change gears for example or whether the journey has been rushed.

The solution could also help drivers drive better and ultimately save lives by encouraging more responsible driving plus Tomtom and Navteq expect it to provide with more accurate 3D mappings.

Expect those Super to be common by 2011 with some manufacturers like BMW and Audi already installing ADAS compatible devices on their new models.

It is not known whether ADAS will be ran as a real-time service or, just like current GPS solutions, there could be a small but significant lag in road changes data.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.