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Personalisation Paramount to Great Mobile Experience Says Mformation

According to research undertaken by Mformation, a majority of mobile users would like to use applications that allow for on device personalisation.

According to the study, personalisation will hold the key to success of mobile services in near future and there is chance that mobile operators may be missing out on revenues if they fail to enhance the mobile experience they provide to their subscribers.

The study highlighted the fact that nearly eight out of ten subscribers who were surveyed mentioned that they would switch to a competitor if they were able to offer better customisation options.

In addition nearly 94 percent of users were already trying their hands at personalisation through the use of accessories and ringtones.

Incidentally according Mformation that forthcoming updates that are expected to be made to Open Mobile Alliance Device Management (OMA DM) standard in the coming year is likely to go a long way in making it easier for mobile users to personalise their mobiles according to their wishes.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.