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Sky Wrong to Use Virgin Comparison in Ads Says Ofcom

The Office of Communications (Ofcom) has ruled that Sky has violated the broadcasting code when it made on screen promotions regarding its carriage dispute with Virgin Media.

The issue relates to promotions that Sky made during last year near the time Sky’s basic channel package was about to be removed from Virgin’s digital media service.

The dispute first came out in public in February last year when Sky went on to broadcast a text on its basic channels that urged its viewers to call up Virgin as they were soon going to miss the chance of viewing Sky’s channels along with their favourite shows.

The next phase of promotions initiated by Sky in March last year on its digital satellite service reassured it customers by mentioning "You may have heard that Virgin Media customers no longer receive some of the Sky channels. But don’t worry, as a Sky customer you’ll still be able to watch all your favourite programmes."

Ofcom has ruled that some of Sky’s actions violated it cross promotion code along with other sections of its broadcasting code which relates to giving undue prominence to a product or service.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.