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Asus Plans To Add Android Smartphone To EEE Range in 2009?

Asus is planning to launch an Android based smartphone by next year, with the eye-watering prospects of adding it to the EEE family, making the later a potential rival to Apple's "i" range.

Taiwanese News outlet Digitimes (opens in new tab) says that Asustek could get the phones out before the end of June 2009 and would use chips from Marvell and Qualcomm.

Asus has not been as successful selling smartphones even in Taiwan, compared to the EEE Range of devices and Asus could convince its partners to resell the Android based smartphones in other countries.

Leveraging the EEE name for its Android smartphone would mean that Asus is seriously considering building a strong brand to take on the likes of Sony and Apple, both of whom are revered names and incidentally clients of Asus.

Asus has been releasing a new EEE product every month (ed: or every other week) and the manufacturer could easily adopt Sony Ericsson's strategy of "one-design, many phones", to flood the market with slightly modified Android smartphones (ed: That's what they are doing with the EEE netbooks anyway).

Our money is on a tiny Asus EEE PC micro netbook, the size of a HTC G1 Smartphone that would work with a well thought Bluetooth headset, thereby removing the need for any interaction with an handset.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.