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Facebook Good For Businesses and Firms Says Thinktank

Social networking could be more than mere time wasters according to a highly-respected thinktank which thinks that they are essential to spread and evangelise ideas and thoughts.

In a research commissioned by mobile phone network Orange, Demos said that it will be unhelpful to restrict the way staff communicate as social networking activities help to build relationships within a company and across businesses as well.

Professional Social networking tools like Jigsaw, Linkedin or Pulse also encourage further interaction with potential customers and partners globally, which can help companies be more resilient in difficult economic times.

Peter Bradwell, Demos researcher and author of the report said that "Allowing workers to have more freedom and flexibility might seem counter intuitive, but it appears to create businesses more capable of maintaining stability."

He added that "Banning Facebook and the like goes against the grain of how people want to interact. Often people are friends with colleagues through these networks and it is how some develop their relationships".

However, Demos was quick to point out that like any valuable tool, social networking websites should not be abused by the users although it discourages companies from policing their own networks.

Surprisingly, the study called for social networking to be coalesced with Professional networks in an attempt to limit any damage to an organisation's network capital.

Social Networking websites are said to be responsible for an estimated £6.5 billion tab as the indirect cost of lost productivity.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.