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ASA Criticses Vodafone Over Mobile Broadband Adverts Claims

Mobile Phone Company Vodafone has been lambasted by the Advertisinh Standards Authority for adverts that claimed that the company offered "The fastest, most reliable mobile broadband in the galaxy. Only £15 a month".

Hutchinson-Whampoa, T-Mobile and a member of the public argued whether Vodafone was indeed the most reliable mobile broadband company or, indeed the fastest one around.

Vodafone did produce a report showing a number of tests carried out independently by LLC International which showed that Vodafone broadband was indeed faster than other networks included in the tests.

However ASA pointed out that the tests did not include any homes and in the majority of UK regions, one or more mobile networks were faster than Vodafone.

More than 28,000 tests were carried out over a period of 10 weeks in 140 locations and LLC took care to purchase the services in the Network operators own high street stores.

Vodafone has been warned by the ASA to point out the reference of any claim in their adverts in the future.

Interestingly, Vodafone still uses the claims on its website and presents them as a fact (opens in new tab).

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.