Datz Music Lounge is the latest online music service to launch and boosts a 1.4 million song catalog from EMI, Warner Music and a number of independent labels, all for a 12-month contract costing £99.99.
Users will be able to download whatever amount they want and most importantly, keep the music after their 12-month contract expires. All files are encoded either as 256kbps and 320kbps MP3 format.
iTunes encodes songs at 128kbps and customers have to switch to iTunes plus to enjoy higher quality music coded at 256kbps.
Since there's no Digital Rights Management system, you will be able to play the music files on most media players on the market.
You will be able to buy the Datz Music Lounge - which includes the required application to download the music (the equivalent of iTunes) and a secure USB dongle that needs to be inserted to access the music.
The service is not compatible with Macs for now and can only be used on two computers and according to Crave, there will be only 100,000 Datz packs available at launch.
No news either as to whether the other major music labels like Sony or Universal. As it stands, Datz represents the best unlimited music deal and unlike say Nokia's Comes with Music scheme, doesn't tie you up with a particular device.
Find out more about the Datz Music Service here.