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O2 Rehauls Mobile Broadband Range After Survey Shows Customer Criticisms

UK Mobile Operator O2 has substantially altered its offers after a survey carried out by the mobile operator showed that 10 percent of mobile broadband users believe they have been mis-sold by their respective service provider.

In addition, the research showed that 20 percent of mobile broadband users said they couldn't use the service anywhere although some providers claim they cover more than 90 percent of the United Kingdom.

The Telefonica-owned Telco has therefore introduced a 50-day Happiness guarantee which acts like a 50-days money back, no string attached parachute and will allow recent O2 mobile broadband buyers to leave the network should they be dissatisfied by the network QoS.

It has also introduced a new £30 per month mobile broadband package which gives 10GB worth of data transfer with unlimited Wi-Fi access (presumably using the Cloud's 6000 or so hotspots) over a two year contract.

For light users, there's a 3GB package which costs only £15 per month - the USB modem is free if customers sign for either 18 or 24 months.

Finally, O2 will roll out an improved instore and online coverage checker so that prospective customers know what speeds they can expect.

How does it compare with the rest? Well, Three (opens in new tab) is offering 5GB data transfer for the same contract value while £30 per month buys you 15GB worth of data transfer albeit without unlimited Wi-Fi.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.