Statistics from the UK's largest free to use discount and voucher code website have revealed that sales related to online supermarket shopping have outstripped electronic and gadget related online sales for the first time since internet retail was established.
More people than ever before are now buying their weekly shopping online from supermarkets with Tesco taking the lead as the customers favourite, meaning that for the first time ever, internet based sales of electronic items such as computers and televisions are not the number one most purchased items on the web.
Sales statistics from MyVoucherCodes have revealed that more people are now looking to find bargains on their essential items such as bread and milk and are being attracted to the online supermarket sites because of the exclusive offers and discounts on home delivery as well as shopping.
The Top Four current online shopping sectors are; online grocery shopping with 31% of sales; 25% of sales for electronic items such as computers, TV's and gadgets; 21% of sales attributed to clothing and fashion items and; 15% of sales related to holidays.
Having identified the upwards trend in web-based supermarket shopping MyVoucherCodes commissioned further research into which supermarkets were the most popular and how much was being spent on average.
4238 people from across the UK took part in the research and revealed that Tesco leads the way when it comes to the most popular online supermarket website with 44.2% of people saying they shopped at the retail giant leaving ASDA trailing with just 23.2% and Sainsbury's with only 11.7% of market share. The rest of sales were attributed between brands such as Waitrose, OCADO, Iceland and John Lewis*.
The research also revealed that the average amount spent on online groceries was £53.00 per week and the North West is the region that uses online supermarkets the most, followed by the South East.