In the run up to Christmas, record numbers of 'WiiFit' have been sold to parents; particularly mums, hoping to influence their child to exercise, according to sale and research stats by a leading entertainment retail site.
Tens of thousands of British children will be waking up on Christmas morning to the videogame their worried parents hope will inspire them to get fitter, according to research by a leading entertainment retail site.
After seeing a record rise in 'WiiFit' sales and searches, and parallel to reports suggesting that consumers are buying for Christmas much earlier this year, www.Swoopo.co.uk decided to research the reason WiiFit was outselling all of their other products in the early run-up to the festive season by nearly 2-1.
Research of 1,253 people has found that nearly two thirds of British parents (61%) are worried about their children's weight and fitness. 34% said they 'actively try to encourage' their child to exercise for health and fitness reasons.
When asked 'Do you think videogames encouraging your children to exercise are beneficial?' 86% responded positively.
Mums were more worried about their children's health than dads (67%-55%), which correlates with the sales stats that show females are buying more WiiFit copies than males.