LG is joining the group of touchscreen smartphone manufacturers with the Prada version 2.0 which is replacing the superbly engineered Prada version 1 and interestingly doesn't run either on Windows Mobile or Android.
Instead, the Prada II, the second product borne from LG's collaboration with Prada, is powered by LG's own Operating system, a rather straightforward platform with a clear and concise Graphic User Interface.
The device also with a 5-megapixel camera, a 3-inch touschreen (that displays 400x240 pixels), a slide out QWERTY keyboard and expandable memory (via a microSD slot).
LG is also set to release the less classy (and probably cheaper) camera from LG, the Incite, which will come with Windows Mobile 6.1 and a 3.2-megapixel camera.
The launch of a luxury model in an already crowded market is a risky one though; the impact of the credit crunch could mean that the big hitters - Nokia, Apple, LG or Sony - could find them themselves with some of the best technologies around but not enough buyers.
Which is certainly why LG has introduced cheaper touchscreen smartphones like the LG Cookie.