ASA Tells Apple To Drop iPhone Ads Over Internet Speed Claims

Apple has been told by UK's Advertising Standards Authority to can its 30-second iPhone 3G TV advert which shows the smartphone loading internet pages within seconds, which according to ASA, doesn't depict actual performance.

17 people complained about the advert to the Advertising sector watchdog over the fact that the advert misled them. Apple's ad said that the smartphone "helps you get the news, really fast", and "download pretty much anything, really fast."

The company responded by saying that the claims were in comparison with the 2G version of the iphone - which was not mentioned at all during the advert - and that the "average customer" would understand that performance would vary according to location.

Apple does have small characters (really small ones) in their UK TV advert which says that "steps [have been] removed and [the] sequence [was] shortened, network speeds may vary" in allusion to the the iPhone network speed.

The advert has now been removed and will not appear again in its current form.

Related Links

Apple's iPhone advert banned

iPhone television advert banned

Apple warned over iPhone ad

Apple iPhone Ad: "Sequence shortened"

Steps removed and sequence shortened: UK iPhone App Store TV ad

Apple 3G advert banned by ASA

Apple iPhone ad banned over misleading internet speed claims

Apple's iPhone 3G ad banned for misleading viewers about internet speeds

iPhone 3G advert 'likely to mislead'

Apple criticised for 'misleading' iPhone advert