Vodafone Partners With Last.fm Over Social Networking App

Mobile Phone Network Vodafone and CBS-owned music community website Last.FM have announced that they will launch an application that will monitor the listening habits of Last.FM users and produce relevant profiles to be shared amongst the community.

The Last.fm application scrobbles through the music you listen and customers will be able to buy tracks via Vodafone's music store soon (currently only Germans can do so).

Like iTunes' Genius feature, it will also recommend new music tracks to you based on your individual taste and introduce you to like-minded Last.FM users.

Users have reportedly used it on unbranded phones (N85 and N82) and it is only a matter of time before non-Vodafone customers benefit from this application.

You won't need a PC to get it working and new users will be able to sign up to Last.fm (and join a community of more than 25 million users worldwide) straight from their mobile phone.

Javier Foncillas of Vodafone commented on the release, saying, "Music continues to be a major passion for our customers and that's why Vodafone consistently delivers a superior music experience in a number of different ways to ensure people get the music they want, how and when they want it. With Last.fm, Vodafone continues to pioneer social networking on mobiles, delivering a new, relevant and unique music experience, to millions of customers, across our high speed, reliable network."

Last.fm hosted its first ever Hack Day in East London on Sunday, 14 December in a bid to produce some clever and cool applications.

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Our Comments

Vodafone launches a music application with Last.fm. Good to see that it is trying to compete with Nokia and dozens of other music startups on the market. But then, where's the point? Their "Musicstation" music store is not apparently working as well as they'd like (hence the Last.fm link) although you only have to pay £104 per annum to listen to unlimited tracks.

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