Nokia has rolled out its email service called "Mail on Ovi" which will give out free email accounts directly to users of Nokia Series 40 phones (and possibly more later next year).
The service, which was previously in beta, is compatible with 12 languages (but neither in Chinese or in Russian) and won't need a PC to operate.
More than 110 million Nokia mobile phones (that's more than 35 models) should be able to benefit from the new OVI services for free although there might be hidden data charges.
Reuters does report that Nokia will have a single sign on for OVI.com separate services and include Share on Ovi media sharing service.
More than 75 percent of the world's population do not have email according to Nokia which is why the world's biggest mobile phone manufacturer wants to tap this market.
It is not know whether Nokia will also roll in Comes with Music into OVI, which means door in Finnish, at some point in the future and include other new mobile services like mapping.
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Quite surprising that the service was not extended to the rest of the Nokia family including the N series. OVI could possibly have federated the various separate online services that Nokia has, behind a single sign on. It will be interesting to see whether OVI develops into an equivalent to Microsoft's Live account.