Dell has provided with a preview of its new luxury range of laptop, Adamo, which apparently means "to fall in love with" in latin, at a press conference at the International Consumer Electronics Show in Las Vegas.
Adamo is set to compete with Apple's Macbook Air and other high end sub-laptops from the likes of Sony, Panasonic, Toshiba and Asus. Senior executives from Dell showed the model but did not mention any details about the specifications or the price.
Few details have surfaced about it; it is less than an inch thick, has a 13-inch screen, three USB ports, a Netbook like power adaptor and an eSATA connector. Truth be said, addressing the concerns of a posh tech audience during a recession as violent as this one is like having the Titanic's captain decide which song for the band while the boat is sinking.
Michael Tatelman, vice president and general manager for sales and marketing in the company’s consumer group told the Wall Street Journal though that the company will add more members to Dell's Mini family. The Mini 10 for example will come with a multi touch trackpad, akin to the one on the Apple Macbook Pro.
And there's more features, including edge-to-edge keyboard, 16:9 HD 720P, built in TV tuner, integrated HSDPA, GPS and 802.11n network. The laptop is expected to sell for $99 rather than the usual $499. However, you will be tied to a two year AT&T LaptopConnect contract.
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Adding another segment to the Dell laptop family will only serve to confuse everyone. Dell already owns Alienware and could have added a superslim laptop over there. In addition, there's the Latitude and XPS range of laptops which are already pretty exclusive and high class.
Dell shows off its Adamo
Dell touts luxury brand but offers few details