Czech based antivirus company AVG on Tuesday has announced to snap up Sana Security, a company specialising in offering ID fraud prevention solutions, for an undisclosed amount of money.
The acquisition will beef up AVG’s security offerings by adding behaviour-based protection capabilities, and would ensure better safety for its users against identity frauds that are quite prevalent these days.
As of now, a majority of antivirus applications use signature-based techniques for detecting malware content, which implies, antivirus applications should be updated with files called ‘signatures’, which helps in recognizing malware on a computer.
Owing to different varieties of malware content over web, signature based detection is no more an apt technique for preventing malicious software from infecting PC.
Hence, ‘behaviour-based’ detection techniques have emerged to safeguard against identity fraud in an effective manner, and the technology, which is being employed by Sana Security, can identify stealthy programs that kick-off automatically and seize control over a system activity.
However, Sana’s efforts are being emulated by several security companies, like Symantec, with the companies working hard to figure out how codes and applications behave on a computer so as to guard against dramatic rise in the attacks of malicious software.
The technology will be incorporated with AVG’s web security and antivirus tools by the end of first half of this year, and it won’t be available with AVG’s free security tool, J.R. Smith, AVG’ chief exec notified.
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Consolidation, mergers and acquisition during a recession are set to accelerate in the security market. Sana's purchase by AVG shows where the security sector is heading. Classic Viral attacks are no longer on the agenda, more sophisticated ones which rely on a dose of social engineering are becoming increasingly common.