Yahoo Inc has announced on Tuesday that Carol Bartz, executive chairman of software company Autodesk, will take up the role of its new chief executive.
Carol Bartz, who is renowned as one of the most influential female executives in the overwhelmingly male tech industry, has been regarded as “safe pick” for steering the internet company in such a frosty economic environment.
Bartz will be replacing Yahoo’s former CEO and co-founder Jerry Yang, who stepped down as Yahoo’s chief exec last November, after the collapse of takeover talks with Microsoft, and breakdown of advertising revenue sharing agreement with the search giant Google Inc.
However, Yang, who had been Yahoo’s CEO since June 2007, will remain on the company’s board by taking up his previous title of “Chief Yahoo”.
Speaking on the appointment of Ms. Bartz, the chairman of Yahoo’s board, said in a statement, “She is the exact combination of seasoned technology executive and savvy leader that the board was looking for, and we are thrilled to have attracted such a world-class talent to Yahoo”.
Ms. Bartz, who is a breast cancer survivor, has stepped down from the role of chief exec of Autodesk in 2006 and has been serving the company as its executive chairman since then.
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Carol Bartz is a relatively unknown character to the mainstream tech audience. Autodesk is not exactly Microsoft and although its flagship product, Autocad, is one of the more pirated applications on the markets, there are doubt whether someone with little knowledge of the online world can steer Yahoo clear of trouble.
Yahoo Names Bartz Chief Executive