A recent study has claimed that mobile phone users are getting overwhelmingly frustrated and baffled by the increasing number of features present on their handsets.
The research, which was conducted by the consultancy firm Mformation, included 4,000 respondents from across UK and US has revealed some striking facts about the plethora of features present on contemporary mobile handsets.
As many as 85 percent respondents of the research asserted that they were truly “frustrated” by the complexity of getting a new handset up and working, with 61 percent even compared the complexity with that of operating bank accounts.
Of 4,000 people interviewed, 95 percent said that they would prefer to use some of the advanced features, like browsing the web, if initial set-up doesn’t take a toll over their efforts.
However, 61 percent of the people who surveyed said that they usually stop using the applications if they find them difficult to deal with, the research added.
Citing this striking perplexity of users about advanced mobile phone features, Mformation’s spokesperson, Matthew Bancroft said in a statement, “There is an enormous range of things modern phones are capable of doing but the paradox is that many people are not using these capabilities”.
Setting standards for some fundamental handset operations could help the mobile phone industry significantly in dealing with this situation, Mformation added.
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The fact that so many users are left baffled is truly perplexed. Truth is that manufacturers find it easier to compete on specifications rather than on more subjective aspects of their products (feel, look etc). Users find it easier to choose likewise by using specs as a benchmark. Unfortunately, most users end up using only a subset of their phones' features because of the sheer complexity.