The phone once hailed as the most serious iPhone competitor has finally landed in the UK and it seems that Nokia's viral online marketing had worked wonders as dozens of people were queuing up as from very early in the morning.
According to Electricpig, who sent a team to monitor the launch of Nokia's 5800 XPressmusic, people came as far as Milton Keynes despite the crappy weather to buy the mobile phone in Nokia's flagship store in London's West End.
The first 100 buyers get free goodies (like tickets, games, digital content, music tracks) from Nokia but not as tasty as the 50-inch Flatscreen LCD Televisions that were provided by Sony at the PS3's launch.
According to Nokia's CEO, Olli Pekka Kallasvuo, more than 500,000 Nokia 5800 handsets have been shipped (not sold), a rather impressive number given the fact that it is only available in a restricted number of markets worldwide.
Kallasvuo remains adamant that the phone has the potential to become their highest revenue and gross margin generating device in a fairly short order. The "Comes with Music" version will be launched in the next few months.
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As a reminder the phone goes on sale for under £250 officially on PAYG. It is a touchscreen that comes with a 3.2-inch display and works with a pointed stylus. It has a 3.2-megapixel camera with a Carl Zeiss lens plus it comes bundled with 8GB card, assisted GPS, Nokia's OVI suite (rather than the usual PC suite).
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The Nokia 5800 hits Regent St, London with great expectations
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