Sky has announced that it is slashing the price of its high-end Sky+ HD box from £150 to £49 in a bid to push HD popularity further amidst the current gloomy economic climate.
According to the British broadcaster, more than 7 million homes are already equipped with HD Ready television sets and are planning to create 1000 new jobs this year by increasing the number of customer service and satellite installer posts at a cost of £30 million per annum.
Sky customer base increased by 170,000 in the last quarter, up 2 percent year on year, to reach 9.24 million. Only a fraction of those though have taken Sky + HD and Sky hopes that this will increase significantly thanks to the price cut.
Sky is also betting that the accrued cost will be covered within a year by the additional revenue generated from the HD pack subscription which is more expensive than the standard one.
The company also has 31 HD Channels including Sky1 HD and can be had for as little as £26.25 with one entertainment package, going up to £31.25 if you select all six.
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The price cut will pile more pressure on Virgin Media to cut the price of its V+ HD Box which still costs £99 for the installation plus as much as £5 a month for the rental. Freesat HD meanwhile remains permanently free although the number of HD channels on Sky is significantly higher.