BT Openzone has launched a new service called BT MyPlace which serves as an individual, online concierge that can advise you on where to shop, which restaurant to visit and things to do depending on where you are and your personal preferences.
This personal, location-based service, which is supported by Westminster City Council, has enlisted the partnership of Intel and Cisco while content partners include Time Out, Love Theatre, Kodak, LondonPass and Audible.com.
The service, powered by IO Global, works with BT Openzone outdoor Wi-Fi hotspot network which is available at over 120,000 UK & Ireland locations and will be available for free for six months.
Chris Bruce, general manager of BT Openzone, commented on the launch, saying: 'Unlike a classic city guide, BT MyPlace is personalised to your interests and location. Because it is delivered over the BT Openzone outdoor Wi-Fi network it also offers a faster and more reliable internet service that can be accessed on thousands of devices.'
MyPlace will be available to people living or visiting Westminster council for free thanks to advertising on the site. That's more than 30 million people who visit or live in that part of London every year.
As a side note, registering for MyPlace certainly needs that your details will be available to MyPlace partners who may then send you further email updates.
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Looks to us like yet another portal. Could be useful to some but BT and the Westminster council will certainly need to work harder to make it a success. Location-based services are also going ballistic. Google has just released Latitude, a free location service while Lastminute.com recently launched an app for the T-Mobile G1 android phone.