An event that took just one month to organise could have brought together more than 20,000 from 185 cities worldwide in a bid to raise $1 million or roughly £700,000 to help bring water to deprived areas in developing countries.
Twestival was launched on the 8th of January by Amanda Rose, who lives in London and thanks to Twitter's viral nature, the idea gathered steam and 1000 volunteers worldwide will be hosting events locally. As of 4:30 PM EST, more than $13,000 has been raised on the Charitywater.org website
Harnessing the power of Twitter to raise money for charity after Rose and a group of Twitter users discussed ways of raising money for a local homeless charity. Twestival emerged from this first attempt.
Twestival has attracted major attention from a number of partners : Virgin Media, Live Earth, Mashable and Amiando. More than 100 fans met at Le Méridien Mina Seyahi in Dubai, UAE for the event which was both a fund raising and a socialising event and Twestival has been transmitted live worldwide in San Francisco, London, Paris, New York and Austin.
Twitter's popularity in UK has been boosted by the participation of popular, mainstream figures, like Stephen Fry or Jonathan Ross. There are more than 4.4 million Twitter accounts worldwide and the site has recently been listed by web research Hitwise as one of the top 100 websites in the UK.
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There are several ways of helping raise money for Twestival. You can upload and buy music at Twestival.fm, you can take part in a T-shirt design competition and you can give money directly to the Charity: Water. It will be interesting to find out how Twitter's impact as a fundraising medium measures against others. Many Charities, PR agencies and businesses will be monitoring how potent the pulling power of Twitter is.
(This is Staffordshire)