It was digital cameras and not the smartphones that created news on Tuesday, as two of the consumer electronics heavyweights, Sony and Samsung, unveiled their advanced range of digital cameras yesterday.
Sony has announced an entire new range of cameras to spruce up its Cyber-shot range of digital cameras in order to lure photography enthusiasts.
The company has upgraded its T-series of digi-cams with all new T90 and T900 devices that boast of ultra-slim remarkable styling and attention grabbing colour options; while T900 with 15.1mm thickness is available in black and silver, T90 is even thinner with 13.9mm, and will ship in bronze, pink, black, blue, and silver, colour options.
Both these T-series models incorporate the Sony’s signature BIONZ processor and are capable of recording movies at 720p with 30fps.
In addition, the company has also unleashed its 10-megapixel Cyber-shot H20 mini-SLR camera that has 10x optical zooming capabilities, and it comes loaded with advanced imaging features, such as face detection, SteadyShot, and Scene Recognition feature.
The company has also announced another 10-megapixel camera, tagged as “Cyber-shot S930”, which aims at the budget users, and sports 4x zooming feature, come in a variety of colours including pink, black, and silver.
Furthermore, the company also unveiled a new 12-megapixel camera, codenamed as “Cyber-shot W270”, which features 5x optical zooming along with 28mm wide angle lens.
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Digital cameras could soon make entry level dedicated video camcorders a thing of a past - just like high end mobile phones are kicking the a** of cheap digital cameras. Sony is undergoing some radical management changes spurred by the global economic recession and research and development is likely to take a massive hit. But it is great to see that innovation is still alive at the Japanese company.