Carol Bartz To Announce Major Yahoo Reorganisation

It seems that Yahoo Inc. chief exec Carol Bartz may reorganize company’s top management board sometime around next week in order to negotiate the current business environment.

The news originates from AllThingsD, a blog affiliated with the Wall Street Journal, which quotes several outside and inside sources, to assert that a major reshuffle is there on the cards this Wednesday, although it could be rolled out within a couple of weeks or could pushed out in pieces.

The chief exec is likely to announce a new management team to help the company better deal with the current challenges, and to better place the company following Jerry Yang’s troubled period of term, the report added.

The blog post cited unnamed source to report that Bartz sent a memo to Yahoo’s staff on Friday in which she wrote, “Get well-rested, because next week’s a biggie”.

Back in last month, Bartz acknowledged some “fundamental issues” that have to be addressed in order to get some breathing space in search engine domain, which is currently being dominated by Google.

Bartz, who worked as an executive chairman in the software firm Autodesk, assumed the role of Yahoo’s chief exec around six weeks ago by replacing Jerry Yang, who resigned in November after takeover talks with Microsoft Inc. fell apart and an ad revenue sharing deal with Google collapsed.

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Our Comments

Carol Bartz is facing an uphill struggle but nothing is lost. Online tech companies like Yahoo and Google have been surprisingly resilient in the past few days in a very difficult economic period. Bartz will not have much room for manoeuvre and will come under intense scrutiny as she lays down her reorganisation plan later this week.

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