In the computer industry there is not any kind of rivalry like what we see in the Graphic Card industry giants. Over the years the GPU war has been getting meaner and ugly for the too big boy's ATI and NVidia and as those two fight it out we consumers have benefited by getting better products at lower prices.
This is a win, win situation for all gamers out there especially in the mid to low end where you can get an awesome and powerful card for a minimum of cost.
In the same sense console gaming has been holding strong, and many game developer have been staying on the console bandwagon, and giving the PC gamers a primarily ported version of the console game.
This is a double-edged sword for most people, but for the guy that wants to crank all the settings up, and hit the higher resolutions the mid-range priced video card is an excellent choice.
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