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Facebook Targets Twitter With Subtle HomePage Redesign

Facebook is all set to rock the blogosphere by bringing a string of modifications in homepages of its 175 million users that will make the platform more suitable for blogging purposes.

The series of new modifications, which is said to be in line with Facebook’s efforts to take on the blogging services from Twitter, include some handy restructuring in profile pages, activity streams, and home pages of its users.

While speaking at the occasion of the launch of the new homepage, chief exec for Facebook, Mark Zuckerberg, notified that the new homepage would enable members to stay updated about the happenings around them, along with the capability to control the content on the platform, something for which the members had been urging for.

“As more and more information flows through Facebook, the need for people to easily discover the most recent and relevant content has grown”, Zuckerberg said in a statement.

The new homepage, which is set to be available to the users from March 11, will include a status update window now, which asks users “What's on your mind”, and where members can upload videos and images, post comments, links to blogs and stories, and much more.

The homepage further include an impressive feature termed as “filters”, which allows users to block other users, and view only a particular type of content.

In addition, the “pages” feature of the new homepage allows the companies and brands to have presence on the website, in a manner similar to the other members of the platform do.

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Our Comments

A quick roundup in the office brought up mixed feelings regarding the changes. Facebook is arguably going for plan B after failing to acquire the micro blogging service with $500 million worth of Facebook Shares (back in 2008). We believe that Twitter should have taken the money and run. Instead, they took a calculated bet that could soon turn sour.

Related Links

Facebook turns to Twitter with redesign of homepages (opens in new tab)

(Times Online)

Facebook Redesigns, Puts Emphasis on Sharing (opens in new tab)


Facebook's Response To Twitter (opens in new tab)

(The Washington Post)

Behold: The new Facebook homepage (opens in new tab)

(Venture Beat)

With Twitter Envy, Facebook Adds (Near) Real-time Web Capabilities (opens in new tab)

(CNN Money)

Facebook's redesign appears to target Twitter (opens in new tab)

(Los Angeles Times)

Facebook's new look: Will it show us the money? (opens in new tab)


Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.