Nokia has launched a trio of mobile phones, two of which are compatible with the Finnish manufacturer's unlimited music service, Comes With Music.
The cheapest of the lot is the Nokia 5030 which costs £36 SIM-free and is a run-of-the-mill mobile phone. There's a FM radio, up to 525 hours of standby time and it runs on Symbian Series 30. Arguably, for the price, don't expect a camera. It does come with a huge speaker at the back and an MP3 player.
The phone will be facing some damn hot competition at this price. The LG KE970 Shine for example is available on PAYG (Virgin) for less than £40 from a well known online retailer and comes with a 2.2-inch screen, a flash-enabled 2-megapixel camera and a fantastic silvery finish.
The 5330 XpressMusic is a slider-type phone that should be available by the third quarter this year and appears to be geared towards fashionistas (think LG Chocolate). It comes with a square frame with a 2.4-inch LCD screen, dedicated music control keys, a 3.5mm headphone socket and a battery life of up to 24 hours.
The 5330 should be available for under £150 without contract and comes with a 2GB microSD card with support of up to 16GB.
As for the 5730 XperssMusic, it has been positioned as the top-of-the-bunch model with a classy slide out QWERTY keyboard, a 3.2-megapixel camera, 2.2-inch LCD monitor, Wi-Fi, integrated GPS, OVI Integration as well as the obligatory dedicated music controls. It is essentially a relabelled Nokia E75, only this time with XpressMusic bundled in. The phone shall be available for around £260 in Q3 2009
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Nokia needs to be careful as it needs to make sure that it has a sufficiently wide number of mobile phones to fend off attacks from rivals like the iPhone, Android, RIM and Blackberry - not to mention Samsung, Sony Ericsson and others. As it stands right now, Nokia appears to be concentrating on the money earners, mobile phones, but it should not take its eyes off the growing smartphone market.