We Tell Stories Gets Penguin SXSW Best Of Show Award

The UK has had a remarkable presence at the South by the Southwest show in Austin, Texas, with a small British company ‘Six to Start’ has made its mark by winning the top prize for its We Tell Stories.

The website achieved the top spot by beating some of the prominent names in the industry, including the eminent on-demand web-based TV website Hulu, the renowned image management and sharing website Flickr, and the geo-location firm BrightKite.

We Tell Stories is a collaborative project of Six To Start and the publishing company Penguin UK, and it involves six authors who write six interactive stories each over the period of six weeks, and the stories are primarily related to “immediacy and connectivity of the Internet today”, according to the official press release.

Founded by Dan Hon and his brother Adrian back in September 2007, the website was actually inspired by the “emerging domains of ‘alternate reality games’ (ARG) or cross-platform entertainment”.

Attributing the success to the collaborative effort, Mr Hon said in a statement, “It’s fantastic. We couldn't have done it without all the authors at Penguin. It was fantastic team effort”.

Other winners at the show include Flickr, which lifted up the ‘Classic’ award, holding off the competition from the likes of StumbleUpon and Ars Technica.

Along with this, the other winners were Lost Zombies, a concerted documentary on zombie, the video website Hulu, and Why So Serious ARG for the movie The Dark Knight.

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Our Comments

SXSW is quickly becoming one of the biggest highlights of the web 2.0 calendar. Penguin's award is a living proof that traditional businesses can thrive in the ultra competitive environment of online publishing. The British publisher, which was founded in 1935, has been an innovator in its time and managed yet another great achievement this time around.

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