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iPhone Users Are Biggest Mobile Web Consumers By Far

Figures released by research firm comScore confirmed what many could have expected, the overwhelming majority of iPhone users have accessed mobile media.

Only 7 percent of iPhone owners did not access online content says the findings. Interestingly, email was the most popular function with three quarters of iPhone users enjoying the onscreen keyboard.

80 percent of iPhone users regularly access online news and information, nearly four times more than bog standard mobile phones (20 percent) and significantly more than other smartphones (48 percent).

A spoksperson for comScore said that "Consumers are clearly embracing the iPhone’s touch screen keyboard, the penetration of email usage on the iPhone is more than double that of the smartphone category as a whole."

Using the App Store to download applications was also a popular activity amongst iPhone users. In comparison, only 22.1 percent of users on other smartphones downloaded and installed applications. That number fell to only 6.3 percent for mobile phones overall.

Nokia's N95 emerged as a serious contender to the iPhone's hegemony as it excelled in multimedia features like taking photos - thanks to a 5-megapixel camera - or listening to music. The iPhone represents only 2 percent of the mobile phones in the UK.

But it is the last part of the report by comScore that will make Apple happy and its competitors wary. 37 percent of iPhone users downloaded a game and 18.6 percent purchased one in January alone.

Since it is for one month alone, chances that this number is higher overall are quite high. That compares very well with the 5.6 percent of smartphone users and 2.7 percent of mobile phone users who have done the same.

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Our Comments

Interestingly, mobile ad network Admob released figures showing that nearly a third of their adverts appear on iPhones globally although Apple's smartphones account only for a tiny fraction of the overall number of mobile phones sold. Around 1 million iPhones have been sold in the UK by O2. One cannot discount the availability of the iPod Touch as well which can do everything the iPhone can except for making calls and taking photos.

Related Links

ComScore releases first data on UK iPhone users

(Macworld) (opens in new tab)

comScore Releases First Data on iPhone Users in the UK

(Foxbusiness) (opens in new tab)

Over 90% of iPhone users accessed mobile media in January

(NMA) (opens in new tab)

UK iPhone users lead way in Web, email use: survey

(Reuters) (opens in new tab)

iPhone users addicted to mobile web

(ITPro) (opens in new tab)

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.